Loraine R. Dowdy, a Caribbean woman, born and raised in Brooklyn, founded Coloured Raine in 2013. She left behind a very affluent career and followed her life’s dream of beginning a cosmetic line that encouraged self-expression and embraced broad racial diversity. Her goal was to create distinct cosmetics that broke all barriers in the beauty industry. Coloured Raine’s mission has always been to spread awareness of beauty diverseness and to embrace all shades of skin colors through a unity bound by cosmetics.

Loraine became the architect of Coloured Raine because of her deep love for beautiful vibrant colors and hues. She has always believed that makeup is just light-hearted, beautiful, and fun, and set here in this world for people to simply love and enjoy. It is a fascinating tool used for each person’s unique self-expression, regardless of age, race, or gender. This is the ideology that Coloured Raine was built and still stands upon today, and what also sets them apart from their many competitors.

Coloured Raine is a female and Black-owned brand that also houses a dedicated staff of hard-working black men and women. Our cosmetics are created here in the U.S. by manufacturers who have a significant amount of Black employees. Therefore, when you shop with us, you are supporting, uplifting, and investing in the Black community! See how we contribute and give back to the black community here.

Loraine and Coloured Raine have been featured in Essence, People, Bustle, Allure, Fashion Week, and The Huffington Post.

Loraine’s advice to all black women is to keep striving until you reach the top! No one on this earth can stop that! Stay Fierce and keep strongly serving that Black Girl Magic!

Coloured Raine is headquartered in Orange County, California, and can be found on Colouredraine.com and Douglas stores across the United States.