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Sunday, November 10, 2024

Range Beauty

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Range Beauty

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813C5600-E108-42B8-A786-A2044D0F215C

Range Beauty

CREATED OUT OF A NEED FOR MORE DIVERSE SHADES AND LESS TOXIC INGREDIENTS IN THE COSMETICS INDUSTRY, RANGE BEAUTY WAS BORN. IT IS A BRAND THAT ENCOURAGES YOU TO EXPRESS YOURSELF, WHILE STILL ALLOWING YOUR TRUE SKIN TO SHINE THROUGH. WE AIM TO CONTINUOUSLY SUPPORT, UPLIFT, INCLUDE, AND EMPOWER ALL OF YOU GLOBALLY TO BE CONFIDENT IN YOUR SKIN NO MATTER THE SHADE OR TYPE. RANGE BEAUTY WAS FORMED FOR PEOPLE RANGING FROM ALL SHADES, SKIN TYPES, AND GENDERS WHO HAVE FELT LEFT OUT OR UNDERREPRESENTED. WE ARE CLEAN BEAUTY FOR THE FORGOTTEN SHADES

ALICIA SCOTT IS THE WOMAN BEHIND RANGE BEAUTY. STARTING HER CAREER IN THE NEW YORK FASHION INDUSTRY, SHE NOTICED THE LACK OF SHADES AVAILABLE DURING PHOTO SHOOTS AND RUNWAY SHOWS. THIS IN TURN LED HER TO TAKE A LOOK AT HER OWN COSMETICS COLLECTION WHICH WAS LACKING DUE TO LIMITED AVAILABILITY FOR HER SKIN TONE. NOT ONLY DID SHE FIND IT DIFFICULT TO LOCATE THE RIGHT SHADE AND UNDERTONE AT HER LOCAL DRUGSTORES, BUT NUMEROUS BRANDS USED INGREDIENTS THAT INFLAMED HER ECZEMA AND ACNE. ALICIA DECIDED TO CREATE ONE SOLUTION FOR BOTH OF THESE PROBLEMS AND DEVELOPED RANGE BEAUTY, A MAKEUP LINE WITH SKINCARE BENEFITS. SHE STOPPED ASKING, "WHY CAN'T THERE BE BETTER OPTIONS FOR US?" AND CREATED ONE.

 

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