The Lip Bar
In 2012, I launched The Lip Bar because everywhere I looked, the media was telling women that beauty looked a certain way. I hated it! So I started making lipstick in my kitchen because I believed beauty shouldn’t compromise health and because I was determined to change the way people thought about beauty. There is no standard! You are the standard
I started The Lip Bar in my kitchen while working on Wall Street because I was tired of the beauty industry's lack of diversity, lack of inclusion and excessive amounts of unnecessary chemicals.
TURNED DOWN BY SHARK TANK
“Our rejection on Shark Tank was not easy, but at that moment, I had to make a decision. And I decided that I would not give someone else power over my dreams.” - Melissa Butler, The Lip Bar founder.
LAUNCHED IN TARGET STORES
We went from 40 to 450 real quick! Now available in more than 450 Target stores nationwide, visit the store locator to find your favorite TLB lippie in a Target store near you
In February 2019, we opened our flagship store in the heart of downtown Detroit in Parker's Alley. Surrounded by a community of women led businesses located just behind the Shinola Hotel, The Lip Bar store is an everyday reminder that dreams do come true!
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