Viola Davis showed up and showed out wearing Matturi Fine Jewellery earrings designed by Satta Matturif at the premiere of Showtime’s “The First Lady” on April 14th in Los Angeles.
In collaboration with RAD x De Beers Group’s #BlackisBrilliant campaign The Kwe Earrings by Matturi Fine Jewellery features ethically and sustainably sourced diamonds from Botswana, South Africa provided by De Beers Group.
RAD (Red carpet Advocacy) provides a platform for black designers to create one-of-a-kind pieces to adorn celebrities on the red carpet while creating equality and inclusivity in an exclusive space.
ENQUIRE ABOUT THE ABOVE JEWELRY AT MATTURI.COM
“Said to be the oldest inhabitants of southern Africa, the San, also known as Bushmen or Kwe are a diverse group of peoples who historically lived through a hunter-gatherer lifestyle. Their traditions, dance, and distinct rock art depict and interpret their views and beliefs regarding landscapes, flora, fauna, and living within a sustainable ecosystem, which have been passed through the generations. Contemporary San artists continue to draw on these same ancestral beliefs and traditions using bold interpretations and vibrant colors.
The Kwe earrings are a tribute to a people who continue to live selflessly with nature. The design in particular picks on the beautiful landscapes of Botswana, a country that is blessed not just with diamonds but with the natural beauty of the delta, rivers, and an abundance of wildlife. Forty natural diamonds, created deep under Botswana’s soil millions of years ago were selected by De Beers Group for their unique attributes which were cut and polished in Gaborone by Batswana artisans. Surrounding and connecting the natural diamonds, 18kt gold has been left unpolished to achieve a raw yet contemporary, natural look and feel.
Every aspect of these earrings and design pays homage to a country, its people, natural resource, and astonishing ecosystem.”
– Satta, Founder & Creative Lead, MATTURI FINE JEWELLERY
RAD affords us the opportunity to get to know other fabulous designers of color like MATEO, ALMASIKA, KHIRY, CASTRO NYC, and LORRAINE WEST.
HOW THE PIECE VIOLA IS WEARING GIVES BACK:
In support of Viola’s advocacy of Black creative talent, a $25,000 donation will be made to a charity of her choice.
ABOUT SATTA MATTURI OF MATTURI FINE JEWELLERY:
Being British and West African, Satta Matturi has combined deep-felt traditions and heritage from Africa mixed with a global view of trends, attitudes, and inspiration to create a high-end jewellery brand that would resonate with independent fashion-conscious women on the African continent and far beyond. Satta has traveled the world extensively and has an innate passion for the new emerging Africa, which she brings into her designs. Her vast personal jewellery collection, amassed over the years serves as a true testament to her love for baubles. She grew up with a mother who insisted that women must build an enviable jewellery collection.
See Viola Davis in “The First Lady” premiering Sunday, April 17th on Showtime at 9 pm ET/PT.
CONTACT & INFORMATION:
Ashlyn Johnson, ashlyn@thehintongroup.co
Nate Hinton, nate@thehintongroup.co
SOURCE & CREDITS: De Beers Group / PRNewswire / Matturi Fine Jewellery / The Hinton Group
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