Storm Reid: Dark & Lovely Brand Ambassador

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This actress, producer, and Atlanta GA native is taking the world by storm. Storm Reid has graced our screens in films like “Twelve Years a Slave”, “A Wrinkle in Time”, and the HBO drama series Euphoria alongside friend and fellow actress Zendaya.

Dark & Lovely, hair care products for women of color announced Thursday, November 18th that Storm is their newest brand ambassador.

Dark & Lovely Announces Storm Reid as Newest Brand Ambassador

“Partnering with an iconic brand like Dark & Lovely is a full circle moment! The brand has been in my family since I was a little girl, and my mom even appeared in Dark & Lovely ads when I was growing up,” said Reid. “There are so many exciting products on shelves for Black women today, yet it’s Dark & Lovely that stands out for me as a brand that has been a continuous leader of the culture.”

Storm Reid

Storm Reid exudes confidence, pride, and self-expression which is what Dark & Lovely embodies and personifies. Storm will use this opportunity to uplift women and men in the black community.

Fade Resist Conditioning Color – $6.49 (various colors available)

Dark & Lovely also launched their new Blowout collection in August 2021 which is exclusively available at Walmart and Walmart.com.        

Dark & Lovely Blowout Collection

Product Line includes:

Smoothing Weightless Wash
This color-safe shampoo effortlessly cleanses and removes buildup for smooth, healthy-looking hair that feels hydrated. The Smoothing Weightless Wash refreshes without stripping to prep for styling. (8.5 Fl Oz)

Moisture Treat Deep Conditioner
This conditioning treatment intensely moisturizes and provides the care of a mask with the convenience of a quick rinse-off conditioner. The Moisture Treat Deep Conditioner provides soft, nourished and healthier feeling hair without weigh down after just one use!! (12 Fl Oz)

Silky Slip Blow-Dry Cream
This lightweight styling hair cream coats hair with slip to easily detangle all curl types for less breakage. The Silky Slip Blow-Dry Cream provides heat protection up to 450 degrees to prevent heat damage during your styling routine. Great to keep the frizz away!! (5.1 Fl Oz)

Heat Shield Hair Primer Mist
This color-safe, lightweight heat protectant mist preps and primes hair for styling with less damage. The Heat Shield Hair Primer protects from heat up to 450 degrees and prevents frizz even in 97% humidity. Apply to clean, damp or lightly dried hair to restore much-needed moisture for 24-hour hydration, reduce breakage by 60% and get hair that is 3x stronger! (4.4 Fl Oz)

Shine Gloss Serum Balm
This high shine, balm-to-serum formula provides 24 hours of smoothness and controls frizz for all curl types and textures. This serum delivers long-lasting all-day shine for a brilliant style and tames fly aways for a smooth blow-dry finish every time! (3.38 Fl Oz)

For more information about Dark & Lovely, visit DarkAndLovely.com or follow them on Instagram, Facebook, Twitter, and YouTube. Storm Reid can be seen on the big screen, Instagram, and TikTok.

Feature photo courtesy of Getty Image, video and products by Dark & Lovely

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