Women’s history month may be over, but that won’t stop their shine! These three women-owned brands feature Spring designs at Target stores and online, dropping on April 15th while supplies last. “Target has a long history of bringing to our guests the world’s best designers at amazing prices and our partnership with Agua Bendita, Fe Noel and RHODE is another great example of that,” said Jill Sando, executive vice president and chief merchandising officer, Target. “These are bold, distinctive, women-founded brands inspired by their own roots and cultures and I know our guests will absolutely love them.”
Fe Noel
FOUNDER: Fe Noel
Influenced by her Caribbean heritage, Fe Noel’s fashion is vibrant, luxurious, and feminine. With ten years in the business, Fe’s vision is to “make life beautiful” through her designs, taking you on a fashion trip from Brooklyn to the Bahamas.
“We’re living our Caribbean roots loud and proud, inspired by the natural resources around us. Fe Noel is about effortless luxury and seeing life in all its beauty,” – Felisha Noel.
SHOP ITEMS: Luxury Swimwear, Appeal, and Made to Measure Services
RHODE
FOUNDERS: Purna Khatau and Phoebe Vickers
Fun and flirtatious is what best friends Phoebe Vickers and Purna want you to feel when wearing their designs, but also comfort. Inspired by vintage prints that are adventurous and memorable.
“The beauty and vibrancy of India is a constant source of inspiration. We also think a lot about ease and comfort flattering silhouettes that can be dressed up or down and pieces that make you feel more confident,” – Purna Khatau.
SHOP ITEMS: Swimwear, Apparel, and Home
Agua Bendita
FOUNDERS: Catalina Álvarez and Mariana Hinestroza
These best friends of over 20 years took their passion for fashion and design and turned it into a successful brand. Hailing from Columbia, each print is handmade in-house and is a representation of their Latin culture.
“We want every single thing to have a bit of our Colombian culture. Our brand shows the exuberance of Colombia, the tropical weather, the variety, the magic you can feel the energy and good vibes,” – Catalina Álvarez.
SHOP ITEMS: Swimwear, Apparel for women, men, and children
The Spring Designer Collection features a range of sizes from XXS-4X at an affordable price of $15-$48. The collection will be available on Target.com and in select Target stores adding same-day pickup options, including Order Pickup and Drive Up. Don’t miss this event!
SOURCE: Target/PR Newswire
